Swiss private banking group CBH Compagnie Bancaire Helvétique SA has announced the appointment of Enid Yip as the new CEO of its Hong Kong-based subsidiary CBH Asia, a key part of the group’s strategic commitment to expand its presence in the region. Yip will also lead the Asia Regional Committee.

Concurrently, Patrick Wong, who has overseen the Asia business since 2017, has been appointed deputy chief executive officer. Wong will continue to manage Operations, Regulatory and Compliance, and IT, while Yip will focus on enhancing the firm’s client offering and driving business development in line with the group’s long-term strategy for Asia.

With its entrepreneurial approach and exclusive and bespoke investment offering, CBH Asia offers compelling advantages to clients and relationship managers in the region.

A seasoned executive, Yip brings over 25 years of experience in successfully growing wealth management institutions in Asia. Most recently she was with LGT. Prior to that, she was a member of the board at Bank J. Safra Sarasin, having previously served as their chief executive officer, Asia, overseeing the bank’s expansion in the region. Earlier in her career, Yip held various senior positions in the private banking industry.

Simon Benhamou, CBH Bank chief executive officer said: “We are delighted to welcome someone of Enid’s calibre to lead CBH Asia. Her extensive experience and strong leadership will be instrumental in furthering our growth in key Asian markets. Our people are our greatest asset and with Enid’s strong commitment to our core values of entrepreneurship and teamwork, we are confident that she will further strengthen CBH Asia’s success. We extend our best wishes to Enid on her appointment.”

Yip said: “I am delighted to be joining a group that fosters an environment where we can achieve great results by pursuing excellence with creativity. I am determined to expand CBH’s footprint in the region, building on our established expertise and maintaining our long-term vision of adding value for both clients and stakeholders.”